Word: producting
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...business falls in the middle, in what Maney calls the "fidelity belly"? Then "management needs to ask the question, Is our product on a clear path toward either convenience or fidelity?" If neither, it is on a clear path to trouble...
...company founded and still largely run by a bunch of engineers, Google apparently knows a lot about human nature. Just as they did with Gmail, the Googlers have made their newest product invitation-only. You can't just use Google Wave; you have to be chosen. It's like Willy Wonka and the golden ticket. By the time I finally got my Wave invitation, I actually felt grateful. In some part of my brain, I really believed that instead of using a browser-based communications app, I was attending a totally excellent party...
This can't go on forever. We're so used to Google's throwing things at us for free, we forget that it's a public company that's supposed to be making money for its shareholders. Google has two basic ways of monetizing a product: serving ads on it - as with YouTube and Gmail - or using it to bring people into the Google ecosystem, where they can eventually become users of Google products that Google does serve ads on. Like YouTube or Gmail. (See the top 10 Google Earth finds...
...remarkably full-featured collaboration and communication tool, powerful enough for enterprise customers and easy enough for civilians. It's also a warning shot across the bow of pretty much every software company anywhere. It's amazing how many people's grills Google is getting up into with this single product. It's real time like AIM and Twitter (and it can talk to Twitter by importing and exporting tweets). It's social and shares media, like Facebook. Anybody who makes an e-mail client or collaboration software should be paying attention to Wave. This is vintage Google: give away...
Nevertheless, this is Google's best shot at a ubiquitous mainstream product since Google Maps in 2005. Google is in an interesting phase. Basically it has all the money in the world, which it has used to hire the smartest people in the world, whom it has unleashed in an apparently only minimally managed orgy of R&D. As a result, it's been spinning out cult hits and noble failures at a furious rate: Orkut (big in Brazil!), Picasa, Knol, Docs, SketchUp, OpenSocial, Chrome and Android. But it hasn't produced a lot of homegrown category killers...