Word: production
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Dates: during 1920-1929
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...most significant: during the War, Germany needed rubber badly, tried many formulas including one that starts from starch. Potatoes and corn were too scarce for food to permit using this one. Another formula, in coal and lime, was followed to produce 2,350 tons of synthetic rubber. But the product cost five dollars a pound; automobile tires made of it wore out after 1,500 miles; for inner tubes it was useless...
Once upon a time (1810) one Friedrich Krupp purchased a forge in Essen; hammered hard and long in making a new product, "cast steel"; died. His good works were carried on by his widow and 14-year-old son Alfred, but little success was achieved until 1847, when the Krupp works exhibited a 3-pound muzzle-loading cannon of cast steel which attracted wide attention. German militarists, pleased, gave orders. The Krupps built model villages- "colonies," with schools, libraries, recreation grounds, clubs, stores. When Alfred Krupp died at Essen in 1887 he was called the "Cannon King...
...befoh de wah.'" But "Ford?" Of what, asked the Batten Company, did the name Ford make you think? "To our minds the advertising of the Ford automobile lacked what we consider a very essential quality. . . there was no distinct, quotable theme." Yet the Ford Company has one product about which it cast a distinct atmosphere-an impression of ne plus ultra. Probably more money was spent in advertising the Lincoln car than was spent on any other conveyance in the world's history, considering its estimated market. But for that campaign, a campaign that made Lincoln, Edsel Ford...
...Manhattan operate the chief of these concessions: a 20 year arrangement whereby they have agreed to expend $4,000,000 on developing manganese and peroxide deposits in the Socialist Soviet Republic of Georgia and to pay royalties of from $3 to $9 per ton on the exported product to the Soviet government...
Please refer to page 26 of the May 24 issue of TIME. In this list of automobile terms the only brand name that you have included is that of our product "Du Pont Duco." In a way, I suppose we should be flattered, but on the other hand we are spending thousands of dollars in advertising the fact that "There is Only One Duco?DU PONT Duco" in order to protect the buying public against substitution. It does not seem, therefore, as though anyone responsible for the editorial content of a publication such as TIME, should permit this misuse...