Word: production
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Dates: during 1920-1929
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Although the aviator failed miserably in giving the prosaic world a message from the skies, he opened a wonderful new field for advertising. The success of his parachute, a home-made product, advertised the parachute. The flaming tights did the rest; for they drew such a crowd that shop windows and iron railings along the street were broken. To this throng the aviator advertised by word of mouth a department store, an eye doctor, whose card he wore on his chest, and himself, whose card he passed around, as Lieut. Hubert Julian, M.D., the M.D. being translated by the lieutenant...
...Andre Citroen, largest automobile manufacturer in France, made a pilgrimage to the Ford plants in Detroit; his enthusiastic admiration was tempered only by a regret at the inartistic character of Mr. Ford's well-known product. " Nothing about Ford or his plant suggests a trace of the finer aesthetic qualities," he stated. " One can make cheap, rapid cars, but they do not have to be ugly." Proposing to give the inexpensive car beauty and form, M. Citroen has announced that he will establish an American plant, designed for mass production, but embodying artistic ideas. The plant will be located...
Under the " Pittsburg plus" system, freights on steel and steel products are based on Pittsburg. Thus, if a purchaser in Milwaukee bought steel in Chicago, he would have to pay, not the freight rate from Chicago to Milwaukee, but from Pittsburg to Milwaukee. The difference in rates would be added to the price of the product bought...
...giving Gloria Swanson an opportunity to wear as many different varieties of expensive clothes as ever. The Dayton Photoproducts Company is said to have developed a practical film, made of paper, which can be marketed at about one-third of the cost of the present gelatine reel. The new product is said to be of standard width, hard to tear, imperishable and practically non-in-flammable-the new projection machine to cost in the neighborhood of $50, thus offering an opportunity for showing standard pictures in the home without great cost or serious risk of fire-two difficulties that have...
...Sublimation of Our Ruling Passion If you would see the most typical product of American dramatic art as well as the American spirit, go see the circus. There you will find the supreme expression of America's delight in size and speed, in superlatives and hyperbole. Barnum and Bailey's "Greatest Show on Earth" makes no claim to subtlety, to artistic discrimination, to any of the refinements of effete European culture; it simply exults with three rings and a side show in being bigger, faster, more dangerous and more defiant of natural law than any entertainment ever before...