Word: production
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Dates: during 1960-1969
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...little surprising to find out that Clevelander Calkins is a thoroughbred product of the Eastern educational establishment. He was born in Newton in 1924, and he went to Exeter before coming to Harvard...
...critics go after cigarette advertising rather than attempt to outlaw the product itself? In practical terms, any sort of Volstead-style prohibition of cigarettes would be impossible to legislate, and any such legislation impossible to enforce. For all the difficult moral and legal questions involved, the anti-tobacco forces consider a drive on marketing to be the best way to confront the cigarette...
...purely economic terms, the stakes are high. The tobacco industry accounts for 1% of the gross national product, contributes half of its $8 billion annual sales to federal and local taxes and helps to support 85,000 manufacturing workers, 1,200,000 retailers and 700,000 farm families. Still, the question of regulation of cigarettes goes much beyond economics and has, in fact, created a curious liberal-conservative polarity. The conservative Dallas News accuses "the liberals in Washington" of crusading for "censorship, pure and simple." Adds the New York Daily News: "Nuts to you, Big Brother...
Washington is steadily increasing its efforts to retard the sale of cigarettes in the U.S. with the broadest and most direct campaign ever made against a legally marketable product...
...cigarettes is indebted to a regulatory windfall: the antismoking ads that are broadcast free on TV and radio under the FCC's "fairness doctrine." The ten-year-old doctrine, designed to ensure airing of opposing views on controversial issues, had never been applied to the advertising of a product until 1967. Then the FCC ruled that broadcasters must devote "significant" time to antismoking messages, meaning one of them for every three cigarette commercials...