Word: production
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...locales become hot spots-and stay that way: "We believe there is a reinforcing, recursive mechanism that makes particular places the center of social activity, which may be linked to the broader notion of "place in product," whereby particular goods wish to be linked with particular places in order to attain greater value or buzz...
...like the idea of these one-off collaborations with partners that can provide the right setting and resources to develop a product in a different way than we could do ourselves...
...does touching an item increase the likelihood of purchase? The motivation traces back to what behavioral economists have labeled the "endowment effect." This phenomenon posits that consumers value a product more once they own it. And simply touching that Charmin may increase a shopper's sense of ownership and compel the consumer to buy the product. (Read "How to Know When the Economy Is Turning...
...some stores already have the right touch. But can online merchants benefit from our haptical habits, given that you can't feel a product on the Web? The answer is yes, as long as the sites compel consumers to do the closest thing possible to touching something: imagine that they're touching something...
...physics concentrator with a penchant for cakes and a talented artist with a smile as big as his tower of hair flew to Paris on a mission to unveil inhalable chocolate to the world. By day they scoured the finest boutiques in Paris for chocolate to use in their product. Money was no object. By night they stayed in a beautiful hotel near the Louvre. When they had all their supplies, the artist and the scientist hand-ground chocolate in preparation for their invention’s big reveal. The day finally came. In the corner of the dark, smoky...