Word: production
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...normal year, Australia exports 85% of its rice production as branded product to some 70 markets through Asia, the Middle East, the South Pacific and other destinations. So it is that although Australian rice represents only 0.2% of world rice production, it accounts for more than 4% of the global rice trade - enough to feed 40 million people one meal a day for a year...
...iconography of brands is Walker's specialty. With a compelling blend of cultural anthropology and business journalism, he makes us fess up about our dependence on brand-name products and explains our nearly irresistible urge to use what we buy to broadcast our identities. Marketers spend millions, Walker says, to attach a story to every object they sell. "If a product is successfully tied to an idea, branding persuades people--whether they admit it to pollsters or even fully understand it themselves--to consume the idea by consuming the product," he writes. "A potent brand becomes a form of identity...
...veritable Walt Disney of video games, Miyamoto can afford to upset the creative balance. He admits that devising Fit was a lot less fun than playing it. "There tends to be a lot of nervousness about working on a product like this. Video games have a lot of expectations, and developers tend to have stress to meet those," he told me. Miyamoto draws from his personal life to create new games. His love of dogs led to the virtual-pet title Nintendogs, and his gardening hobby grew into the carrot-shaped Pikmin in the eponymous GameCube...
Indeed, he represents the latest product of commercial pet cloning, a striking phenomenon that began in 2004 with a dead cat in north Texas. While the American firm that first cloned pets on the open market was shut down in 2006, the practice has hardly suffered or stagnated; in fact, Booger’s status as the first dog cloned for the consumer demonstrates clear sophistication and evidence of enduring demand amongst wealthy pet-owners in mourning...
...committee that drafted the new Gen Ed rules tried to produce something more innovative than the kind of distribution requirements that other schools have,” he wrote. “In the end, the process generated a product that was innovative but inferior. Unfortunately, it looks like we have little choice now but to live with...