Word: production
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...injectable hyaluronic acids, basically artificial mucus, that seem to lessen joint pain in some arthritis patients. Their effectiveness in advanced arthritis isn't great, but they have little in the way of downsides - and what better psychic enhancer could I ask for than having my patient sell me the product? (Surely, it would encourage recovery more than his star power and my doctor's ego combined.) So, we went for the introductory offer, and he got his shots...
...choosing your kids' traits is controversial enough. But it's not necessarily prejudicial. Given Watson's stature in scientific circles and his complete retraction of the Sunday Times Magazine remarks, let's hope these race comments, too, have been misunderstood, and that Watson is not just an obsolete product of a bygone time...
...topped out at 3.1% in 2006. "There are cookies in every household in France," says Sacchi. "The only way to grow is to make every household eat more and more every year." Or grab more market share, which is often difficult and expensive. By contrast, Danone's fresh-dairy-product line (yogurt and milk-based desserts) grew 9.2% last year, with growth as high as 20% in Argentina, Mexico and Brazil, and 35% in Russia. Bottled water showed similarly high growth, at 14.8% in 2006. Numico grew nearly 12% last year...
Danone is tailoring the active blueprint by mapping diet deficiencies by region and designing products accordingly. Danonino, a yogurt product for children, is enriched with vitamin A and zinc in Brazil, calcium and vitamin D in Poland, and iron and vitamin C in Mexico. "People are ready to pay a bit more" for a product that does something for their health, says Sacchi, who contends that the active health brands still carry mainstream prices...
Defining exactly what a good-for-you product is--or what the market for these products might be--isn't a science. "You could make the market look as wide or as narrow as you want. The definitions are pretty loose," says Bob Goldin, executive vice president of Technomic, a food-industry research and consulting firm. "'Healthy' is very subjective," says Michelle Barry, senior vice president for consumer trends at the Hartman Group, a health-market consulting and research firm. "Consumers talk about it differently depending on who they are and what they believe." Danone is sensitive to this...