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...more worthy of information-seeking than health issues surrounding our children. This month Mattel recalled almost 2 million toys worldwide for lead-based paint and other contamination issues. In response to the news, searches for the term "toy recall" spiked, nearly doubling the two-year average for all product recall searches...
...term weren't the manufacturers' sites with recall information; instead they were MSNBC (12.4%), Google News (11.6%) and CBSNews (9.1%). Contrast that with the Mattel toy recall, where media websites were not the most popular search destination. Searches for "toy recall" resulted in visits to Mattel.com (26.4%), The Consumer Product Safety Commission site, CPSC.gov (17.2%) then...
...deepen the connection, Viking has added new product lines. Refrigerators came along in 1996, cookware, cutlery and wine cellars in 2001 and countertop appliances in 2003. The latest innovation is a combination steam and convection oven...
Influenced by Land Rover's off-road driving schools and Orvis' fly-fishing trips, Carl devised a strategy to keep the product line fresh by finding ways to make Viking an experience rather than just a product. Its brand is a lifestyle badge. Currently, there are 11 Viking Cooking Schools across the country that offer courses in baking, grilling, chopping and general entertaining. Courses average $100 for a three-hour class and are taught by staff and celebrity chefs. Three years ago, the company raised the heat, teaming up with the Culinary Institute of America to offer...
Although car manufacturers such as Mercedes-Benz and Toyota have built plants in the American South, appliance makers are increasingly moving production to Mexico and elsewhere. But Carl is banking on the premium his brand can command to provide some cover. "We want an American-made product, and I am 110% committed to keeping Viking manufacturing in Greenwood," he says. "This town is special to me. We grew up here; our family is here. Staying here is a way for us to have fun, make money and help the community along...