Word: production
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...patient. The reality is that Sanyo, saddled with $14.7 billion in debt on Sept. 30, according to the company's most recent financial reports, only had the resources to restructure, not revolutionize. With Nonaka gone, analysts expect Sanyo will sell losing divisions while focusing on its best product: rechargeable batteries. That strategy could return Sanyo to profitability, but it won't make the company one that "solves the problems that the world is suffering," as Nonaka once...
...latest venture, a partnership between Martha Stewart Living Omnimedia and the sewing machine company SVP Worldwide, which Stewart announced on April 3 in New York City. Stewart will endorse SVP's Singer, Husqvarna Viking and Pfaff lines of sewing machines--the first time she has endorsed a product without the Martha brand. Why is she flogging another company's goods? "I learned to sew on a Singer machine," she says, adding that she still has a 1901 Singer in working condition. And this was a rare moment when Stewart didn't think she could improve on the original. "These...
...players, learn what they wanted and build Nike's reputation in the golf world. Nike Golf's first line of clubs, the ProCombo irons, were targeted at the top 2% of the 27 million golfers hitting the links each year. "We wanted to establish that we could make a product for the best-performing athlete and the best players," says Cindy Davis, U.S. general manager for Nike Golf. "Starting at the top of the pyramid allowed us to draft off that credibility to appeal to other golfers." Nike followed that line with the more forgiving Slingshot series, which again innovated...
Harvard long believed that getting cigarettes out of movies could have as powerful an effect, but it wouldn't be easy. Cigarette makers had a history of striking product-placement deals with Hollywood, and while the 1998 tobacco settlement prevents that, nothing stops directors from incorporating smoking into scenes on their...
AIRWOLF Not an automobile, Airwolf was, like KITT, a product of SDI-era techno-lust. "The Lady," a civilian Bell 222, was later sold to a German firm and used as an air ambulance. It crashed in 1991, killing three passengers...