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...Glazman, CEO of Boston-based Fresh cosmetics, was growing up in Russia, sea buckthorn berry oil was a popular home remedy his mother applied to scrapes and burns. "It helped the healing process tremendously," he says. Today it has become the star component of Fresh's newest antiaging product, Elixir Ancien. Sea buckthorn, along with a host of other arctic berries, is the miracle medicine du jour in the fast-paced world of skin care...
Perhaps no brand uses a wider range of arctic berries and in more products than Lumene, a Finnish company more than 35 years old but launched in the U.S. only in 2004. Skyn Iceland is another brand that uses arctic berries throughout its entire range, specifically cloudberry and cranberry, which are part of the company's signature Biospheric Complex. But aside from this being a niche market for Nordic-focused brands, more mainstream cosmetics companies have embraced the trend as well. Orlane uses arctic cranberry seed oil in Hypnotherapy, a product meant to fight the effects of stress-induced aging...
...admits that what the fashion designer had in mind presented unique challenges: "What was key for Stella was to show that you could have gain without pain, and it was indeed a challenge for the R&D team to develop luxurious textures without any petrochemicals or chemical preservatives. Some products are particularly difficult to formulate, and the research and development took longer. But the airless and opaque packaging enables the products to have the same shelf life as any other conventional product...
What sets today's leasing programs apart is the recognition that it's not just a product that clients want to rent but a service. At Classic Car Club, Thorne is invited to a weekly happy hour at its bar and lounge, and almost every week, he has the chance to participate in a range of special activities, including taking a spin in a race car on a road track. Oh, and when Thorne is in London, he can rent a Rolls-Royce through the club's reciprocal program there. Similarly, members of Exclusive Resorts are assigned a vacation planner...
...Nestlé does not advertise or promote infant formula products to mothers in developing countries. In fact, Nestlé employees who market infant formula have no direct contact at all with mothers in the developing world and no incentives are given to health workers for promoting Nestlé products. Nestlé’s marketing principles and practices comply with the laws of every country in which Nestlé does business, and Nestlé follows all countries’ implementation of the International Code of Marketing of Breast-milk Substitutes developed by the World Health Organization in 1981. Notably...