Word: production
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Overhyped products are going to disappoint. That's the Faustian bargain of overhyping in the first place. What I object to is the prognosticating: because Apple didn't include some crucial feature, the future of computing may well be threatened by some ominous trend. At least when you base those prophesies on a shipping product, you have an anchor to ground your speculations. But when you point out that Apple didn't include olfactory sensors in the initial iPad, and thus has fatally condemned us to a future of smell-impaired computing, you run the very real risk that Apple...
...Store. Apple now has three years of history with the iPhone platform's ignoring Flash, forcing users to do one thing at a time and channeling all their developers through a single cash register. These do not seem like decisions that happen because you've got to announce a product next week at a certain price point and thus some things have to be cut. They seem like a long-term strategy, like they have principles behind them. (Watch "The Apple iPad and You: An Odd Todd Cartoon...
...clearly in a debt league of its own. Obama's proposed deficit, representing about 11% of gross domestic product, is part of a 10-year plan aimed at reducing the U.S. budget shortfall from its current level to a still hefty annual average of 3.6% if everything goes well. The deficit amounts may be less dizzying in Europe, but they're still a major cause of concern for fiscal purists who fear that some governments may end up drowning in red ink. Twenty of the European Union's 27 members are running deficits to ease their way through the global...
...that was then. The Depression inspired the creation of new measures like gross domestic product. (It was gross national product back in those days, but the basic idea is the same.) Wartime planning needs and advances in statistical techniques led to another big round of data improvements in the 1940s. And in recent decades, private firms and associations aiming to serve the investment community have added lots of reports and indexes of their own. (See the best business deals...
...We’ve done brand strategy forever. Back in the day, a publicist’s job was to say, “You give me a product and I’ll get it attention.” But you can’t get a shitty t-shirt in vogue. We’re like the anti-PR PR company. Companies come to us for new brand strategy and reinvigoration or restarting. To call ourselves only PR is limiting...