Word: production
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Retailers know they can't afford to ignore discounting from online retailers. "If they can't get the consumer off of Amazon and into their store, then they'll lose the entire share of wallet, not just the one product that they lost to Amazon," says Rick Smith, author of The Leap and founder of Marketing50...
...hosted hamster-demonstration events at Major League Baseball games, of all places. The Zhu Zhus attended ball games in Atlanta, Arizona, Philadelphia, Texas, Seattle and Washington, D.C. Cepia also actively courted the mommy bloggers, sponsoring some 250 "hamster parties" at the homes of bloggers across the country. Cepia shipped product to the moms, who invited 10 children and their parents to play with the toys. "The approval of the bloggers was a huge legitimizer, believe me," says Natalie Hornsby. (See "Puppycam: For When You're Sick of Politics...
...this point, Cepia is just trying to keep up with demand. Hornsby is currently in China overseeing an expansion of the company's production capacity. Over the past few months, Cepia has opened three new factories in the Shenzhen area, which now gives the company four facilities. Not that the supply shortages necessarily hurt the brand. "Zhu Zhu Pets have crossed that tipping point, where scarcity is part of the appeal of the product," says McGowan, who predicts the pets will rack up $70 million in sales by year's end. "Getting it gives you some extra social standing. 'Yeah...
...Stupak's provision passed the House, but with both sides vowing to vote down the final product if the amendment is included (pro-choice) or left out (pro-life). So it's up to the Senate to find a workable compromise. On the face of it, the Senate is more heavily pro-choice than the House, with only 40 solid pro-life votes (38 Republicans plus Casey and Ben Nelson of Nebraska). But with practically no Republicans except for Maine's Olympia Snowe looking even open to the possibility of voting for the Senate bill, majority leader Harry Reid will...
...something passed in the Senate has taken on extra urgency, says Douglas Johnson, legislative director of National Right to Life, because pro-life groups believe House Speaker Nancy Pelosi is considering simply passing the Senate version rather than trying to merge the two chambers' different bills into one finished product...