Word: productions
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Dates: during 1950-1959
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...made an excusable blunder-considering the circumstances that I was humiliated-of using my power for fractional, justifiable vindictiveness." As for Philco, "I will not tolerate any capricious whim, right or wrong (and I was right as usual), to deter my passionately loyal fans from purchasing this great product...
Most supermarket chains have merchandising committees to figure out ways to present and sell the best of the 150 new products flooding into the market each week. Once, grocers could depend on personal service to push a product; today, with the rise of the self-service market, the business has about 1,500,000 fewer clerks than it would otherwise need. What sells is what appeals to the shopper's impulse: the color, the size, the shape, even the shelf position of the package. Years ago, only comparatively few companies worried about their labels...
...space leads to all sorts of methods to gain preferential treatment. Some companies resort to toasters, TV sets and other gifts (though rarely straight cash) to get the edge over competing brands. But most companies depend on their traveling sales representatives to wangle more space for their products. It is considered perfectly legitimate to help store managers "arrange" their shelves, even though the "arrangement" often winds up with a competitor's product buried out of sight and reach. Such sharp practices are gradually dying out because companies can work a much better deal with top management on a chainwide...
What Fails? Philco Corp. is snowed under with price queries after a spot on The Price, calls the show "a genuine free commercial." But Philco believes there is almost no value to lesser shows, in which the winner gets a staggering list of prizes, the product itself gets only a quickie mention, and the viewer gets only a flash look. Furthermore, to break onto one of these shows, a company often has to make an under-the-table payoff in cash or merchandise to the show's producer or to a middleman...
Sunbeam gave up such giveaways because "they don't do much good." Motorola shuns them because they tend to cheapen the product. Lanvin Parfums