Word: productions
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Dates: during 1980-1989
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...Fragrance Foundation. Scent strips have become so effective that they are challenging department stores as the primary means for introducing and sampling new fragrances. For readers who cannot make it to the nearest posh department store, the ads provide a toll-free 800 number to call to buy the product from the privacy of their living room...
Anti-tobacco forces celebrated the verdict as a breakthrough. John Banzhaf, a law professor at George Washington University who heads the Action on Smoking and Health group, called the decision the "most important legal development involving tobacco since the cigarette companies were forced off television ((in 1971))." Product-liability experts predicted that the case would provide a boost in confidence and a how-to manual for the plaintiffs in 110 similar cases now being pursued in the U.S. Before long, the verdict could prompt fresh lawsuits as well, since cigarette foes like Banzhaf estimate that smoking contributes to the premature...
...case were no secret at all: magazine ads that the tobacco companies published in the 1950s and '60s. Among them were ads that appeared in 1954 issues of LIFE, in which such Hollywood stars as Barbara Stanwyck and Rosalind Russell gave testimonials for L&M's new "miracle product," the "alpha cellulose" filter that is "just what the doctor ordered." Several other brands made similar claims at the time in response to increasing nervousness about smoking and health. R.J. Reynolds said, "More doctors smoke Camels than any other cigarette...
...sooner had she really tried, as millions of other smokers have managed to do. The jury, apparently not fully persuaded of her determination to quit, decided the responsibility for her illness was 20% the cigarette maker's and 80% her own. Since New Jersey law says that product-liability awards can be given only if the defendant is at least 50% to blame, Cipollone's estate received no award, even though her husband won the $400,000, which the defense lawyers accuse the jury of handing out as an inappropriate gesture of sympathy. Still, anti-tobacco lawyers think victims...
Anyone who tunes in on kidvid shows knows the full meaning of advertising overkill. Some programs, like G.I. Joe and Transformers, are based on popular toys, and have been denounced by critics as program-length commercials. All are punctuated by pitches for every product from superhero dolls to sugared cereals. Last week Congress moved toward giving the kids a break. By a vote of 328 to 78, the House of Representatives acted to limit ads on children's programming to twelve minutes an hour on weekdays and 10 1/2 minutes on weekends. Ever since a Federal Communications Commission ruling...