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...world's largest software company has called the project Kumo. It may change that name before the public sees it. Yahoo! (YHOO) and Google (GOOG) may have seemed like odd names for search engines, but those choices never seemed to affect their success. Another company recently launched a search product called Wolfram Alpha. At least in the case of this software, the inventor, Stephen Wolfram, put his name...
Microsoft says that if its search engine brings more relevant results than Google or Yahoo!, then people will eventually migrate to the "best" product. That may not be true. Google has become a habit for more than two-thirds of the people who use search engines in the U.S. It is generally considered the best product, but in the final analysis, that decision is subjective. Google is certainly the search program that gets the most positive votes if use means anything...
Kumo may be just as good as Google, though the latter (and largest) search engine keeps improving and adding to its functions. It is far too early to tell whether Microsoft can pick up new users even if its product is 99% as good as Google in the eyes of most people who look for things online. A cult has developed around Google - including the company and the product - just as it has around Apple (AAPL) and its Mac and iPhone products. Loyalty is not always a by-product of function, though function often creates loyalty...
...During the recession fear is really growing to immensely higher levels. Advertising in the United States will start to push the fear button. Amygdala activation will grow more in the future, and we will see more and more brands which appeal to the fear factor. They say, "Use my product and if you don't use it, some bad stuff will happen." That's one trend I find scary...
...seed strains, bankrolling the breeders who produce them, and helping wholesalers expand their inventory. Most importantly it's enlisting locals like Odiambo as free-market agriculture extension officers, training them in the proper use of seeds and chemical fertilizers. "The farmer will leave the shop with the product, and also the knowledge of how to use it," says Esborne Baraza, who coordinates AGRA's efforts in western Kenya...