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...What the heck is this stuff? On its purple cans, Drank calls itself an "Extreme Relaxation Beverage." The drink's motto: "Slow your roll." Bianchi, a former financier who started Innovative Beverage seven years ago and introduced Drank in early 2008, pitches his product as an alternative to alcohol. "We wanted to give the people on the go something to drink during the day which would help them relax, calm down, and not have to keep an old bottle of gin in their drawer," says Bianchi. You can also take a sip before bedtime and perhaps save yourself some cash...
...community leaders have protested the beverage's name, arguing that it glorifies the drug culture. Bianchi, however, insists that Drank, despite its purple can and name, is not referring to purple drank. Of course it isn't. "The word drank is celebratory slang," he says. "The name of my product is hip and fun to say: 'I'm going to get my drank on,' " Bianchi says, sounding quite un-hip. A clever marketer, Bianchi isn't exactly ducking the dustup. "We wanted something fun, something that was a healthy alternative to people for using drugs and alcohol," he says...
...rose hips are all on the FDA's list "Generally Regarded As Safe," or GRAS, right alongside sugar and salt. "Anything to excess is going to be bad for you," Bianchi says. "I can sleep at night with confidence that our consumers can enjoy and be fine with the product." The CEO says no one has complained of Drank side effects. For DiPersio, however, GRAS isn't good enough. "Just because something is on the GRAS list doesn't mean the product is definitely safe," he says. "You don't know the source or purity of possible contaminants...
...outbreaks have been a minor catastrophe for pork producers. Though international health officials were quick to assure the public that the disease initially known as swine flu could not be contracted by eating pork, consumption of pig products dropped rapidly in the wake of the virus's spread. "That is our biggest concern - the economic impact of people shying away from eating our product over fear," C. Larry Pope, CEO of Smithfield Foods, told the Richmond Times-Dispatch on May 5. The National Pork Producers Council estimated that between April 24 and May 1 - the most frenzied days...
...released "stream computing" applications that allow businesses to look at and analyze huge amounts of data in real time. Describing the product, IBM said "System S is built for perpetual analytics - utilizing a new streaming architecture and breakthrough mathematical algorithms, to create a forward-looking analysis of data from any source - narrowing down precisely what people are looking for and continuously refining the answer as additional data is made available." The ability to have access to that kind of information will undoubtedly be valuable to governments, the financial industry, and large multinationals with thousands of retail outlets. The new software...