Word: productive
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Dates: during 1940-1949
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...first reading, last issue's lead story in TIME'S National Affairs department on the mood & temper of the U.S. at this season appears to be the product of one, man's judgment...
Actually, although one man wrote the story (titled THE NATION, Late Spring), it is the product of almost all of TIME'S nationwide staff of U.S. correspondents...
What makes a radio plug pay off? After a four-year analysis of the selling power of spot commercials in 250 advertising campaigns, Chicago Adman William Ballinger figured out a precise formula: 1) mention the product name at least seven times every 15 seconds during the commercial; 2) repeat the plug as often as possible; 3) do not change the plug for at least 26 weeks, preferably 52; 4) phrase the sales talk to get under a listener's skin -in short, give it a distinct nuisance value...
...this point the commodity is hawked up and down the aisles, with moderate success. Then cones the piece de resistance. A small yellow box is held up. "This carton I have here contains a new product of the Toe-Main Company, never before put on the market. Nossir, folks, you can't get this on the outside. Of course the candy alone is worth the fifty cents we are asking; but, in addition as a special introductory offer, the Toe-Main Company has placed a generous gift in each and every box. They include: a Remington electric shaver, a twelve...
...government employees. The order is couched in stark terms of treason and sedition and proposes to weed out the disloyal elements in the Civil Service. Hopefully flavored with the axiom that all the men serving a government must be faithful, the current tests seem to be the product of a bitter witch hunt rather than the outgrowth of natural security measures...