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Word: productive (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Organized & Dull. In defense and foreign policy there is a similar contrast between the Republican product and the Republican sales pitch. A recent Gallup poll shows that 64% of U.S. voters feel that the defense position of the U.S. is better now than it was under the Truman Administration. The Republican campaign has done little to capitalize on this highly favorable voter conclusion...

Author: /time Magazine | Title: THE NATION: Sell the Sizzle | 11/1/1954 | See Source »

...voice while he preaches (with a wire clipped to his belt loop), batteries of Dictaphones for dictation, the whole Bible on records. And yet he never sounds mechanical and often seems oldfashioned. He unblushingly applies the hard-sell technique to God ("I am selling," he says, "the greatest product in the world; why shouldn't it be promoted as well as soap?"). And yet such eminently low-pressure, dignity-bound clerics as the Archbishop of Canterbury have given Graham their blessing. A farewell dinner given for him in London this spring included 70 peers and peeresses, and even...

Author: /time Magazine | Title: Religion: The New Evangelist | 10/25/1954 | See Source »

...unemployment has been acute, in terms of the total work force it has been small. The highest jobless total was 3,700,000 v. more than 4,000,000 in 1949. Last week the Government reported the figure at 3,099,000, virtually unchanged for three months straight. Industrial production, which has also held steady for the past few months, never dropped more than 10% and stayed well above the 1949 level. At the "depth" of the recession, gross national product was at an annual rate of $356 billion, only $9 billion below the alltime high...

Author: /time Magazine | Title: STATE OF THE ECONOMY-: Politics Makes It the Major Issue | 10/18/1954 | See Source »

...started in the stove business 27 years ago as a door-to-door salesman for Estate, became Estate's president in 1952 after it was taken over by Noma Electric Corp. (now Northeast Capital Corp.). Dunn pulled Estate out of the red with a sweeping cost-control and product-improvement program. This year he negotiated the sale of the company to RCA, remained as its boss. At Magic Chef, Dunn faces the same problem he had at Estate: the company lost $1,414,866 in the first six months this year...

Author: /time Magazine | Title: PERSONNEL: Changes of the Week, Oct. 18, 1954 | 10/18/1954 | See Source »

Furthermore, says Schwerin, "TV is not an advantageous medium for every type of product ... It is easy to show that a shoe polish will shine shoes, but how can you show that a pill will give relief?" Many a TV ad fails, says he, because admen are "college men ... not in rapport with the people they are communicating...

Author: /time Magazine | Title: ADVERTISING: $100 Million Down the Drain | 10/11/1954 | See Source »

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