Word: productive
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Dates: during 1950-1959
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Assisted by U.S. dollars and skill, but doing its own hard work and running its Own show, Turkey is increasing its per Capita income 7% per annum, its gross national product 10%. As recently as 1950, Turkey had to import wheat; today she is the No. 4 wheat exporter in the world. In the same three years, Turkey's tractors increased by 900%, farm acreage 25%, mileage of all-weather roads 100%, port capacity 250%, cotton output 300%. Yet these are the people of whom the Bulgar peasant used to say, making the sign of the cross: "No grass...
...hires housewives to wash clothes in the laboratory as they would at home, maintains a beauty shop where a woman employee can have her hair shampooed free-half with a P. & G. product, the other half with a competing shampoo. The company keeps a staff of bakers busy developing new recipes for Crisco and its bakery-trade shortenings (latest treat: a chocolate-coated ice-cream cone), is now working with soybean oil in the hope of cashing in on the boom in "frozen custard" and other ice-cream substitutes...
...Compare. When the laboratory people have finally perfected a new product, P. & G.'s marketing operation begins with all the precision of an amphibious landing. A staff of 125 P. & G. girls (not too pretty, lest they attract too many marriage proposals; not too homely, lest they jump at the first offer) travels all over the U.S., talking to half a million women a year, handing out new products for housewives to "use and compare." Though P. & G. has a long list of product names already patented aad ready for use, its ad agencies often run contests...
When a new product hits a "test market" city, P. & G. trucks roll slowly down the streets while teams of men swarm in & out of houses handing out samples. Big changes in a product are often made during such test-marketing. Cheer was first put out as a white detergent. Then someone suggested that it be dyed blue and tried out. The blue not only sold much better (especially among women who used bluing in their wash), but it also supplied a catchy ad slogan: "It's new! It's blue! It's Blue Magic...
...high academic standard and are willing to risk ulcers and little sleep. It is a privilege which can be revoked for failure to do competent work. Unfortunately, either the CRIMSON has missed the primary educational purpose of law review work (by relegating it to the role of a by-product of legal education, which may be a correct denomination for the final printed page), or it views the opportunity as an educational experience to be restricted to those disparagingly labeled "the safe" by Harvard's President, Doctor Pusey...