Word: productive
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Dates: during 1950-1959
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...research people who had caused all the havoc by their development of Tide. Could they do something for Oxydol? No soap, said the research department; detergents are the coming thing. Well, then, how about letting Oxydol in on the bonanza? President McElroy agreed, and the product was converted. "New Detergent Oxydol" has since climbed back to fourth place among washday products, is still growing...
...reason McElroy seldom becomes excited in the excitable world of soap is that Procter & Gamble has been decentralized until it is virtually a cluster of separate organizations, each with its own boss. For every P. & G. product, there is a "brand man" who takes full responsibility for results. If sales slip, it is up to the brand man to find out why. If an ad goes sour, the brand man gets on the agency's back. If more production is needed, it is up to him to try to get it. And when a competing company puts...
...planned to use the word "concentrated" in an ad, discovered that many housewives thought it meant "blessed by the Pope." President McElroy and everyone else at P. & G. constantly bear in mind the fact that woman is fickle-and her memory short. She must be constantly reminded of the product she loves. For example, during World War II's materials shortage, P. & G. dropped Chipso, once the nation's No. i packaged soap. At war's end, Chipso was put on sale again. But P. & G. was amazed to find that housewives had forgotten an old favorite...
...this floating soap." (In the years since then, P. & G. admits to only two documented instances of cakes that sank-probably because the air bubbles had been squeezed out during storage.) In church one day, Harley Procter, a son of the founder, found a name for the new product in Psalms: "All thy garments smell of myrrh and aloes and cassia, out of the ivory palaces whereby they have made thee glad...
When the Navy learned that the Bureau of Standards was working on the same problem, the Navy's Bureau of Aeronautics decided to underwrite the experiments. To get mass production, NBS simplified electronic products and designed a standard unit. Its basic element is a thin ceramic wafer, ⅞-in. square. Various electrical devices (conducting paints, tape resistors, paper-thin capacitors, etc.) are affixed to the wafer surfaces. Next, four to six such wafers, spaced less than ¼-in. apart, are connected by a gridwork of twelve wires. The end product can be used as a building block...