Word: productive
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Dates: during 1950-1959
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...business of giving away somebody else's merchandise." Like such other Schlockmeisters as Walter Kline, Adolphe Wenland and Manhattan's Waldo Mayo, Petker gives things away in return for just a kind word. But there is a slight catch: the kind word must refer to a particular product by its brand name, and it must be mentioned on a radio or TV show with an audience of millions. Give-away programs get the bulk of a Schlockmeister's warehouse hoard. Any televiewer who has sat benumbed while an announcer rattles off the list of prizes knows...
...where 13 Asian and Arab nations are demanding U.N. intervention to give Tunisia its independence from France, both sides used the assassination to support their argument. Arabs and Asians called it the product of "a wave of terrorism" inspired by French rule. Britain and Belgium, colonial powers like France, said the crime is a sample of increasing terrorism to come if the U.N. insists, in violation of its charter, on interfering in a matter that falls within the internal jurisdiction of France...
...year's true bestseller was the Bible. Though this is so every year, it was true this time with an important difference. The new Revised Standard Version, product of 15 years of scholarship, was one of the few Bibles ever copyrighted. With the best book-shopping weeks still ahead, 1,600,000 copies had been sold. Next to the Bible on the bestseller list stood Catherine Marshall's warm, clear-eyed biography of her husband, the late chaplain of the Senate, A Man Called Peter...
...think it's too bad for the kids in the hospital that they won't be able to see the product of our League in the East-West game...
...running Art v. Box (Office war, Hollywood suffers fresh wounds each week. The moviemakers are proud and happy when the critics call their product art, but they tremble when exhibitors call the same product bad box office. Every one of the thousands of U.S. exhibitors knows, or thinks he knows, what his patrons like. Last week Boxoffice magazine let the exhibitors review a couple of critically acclaimed pictures: A Streetcar Named Desire and A Place in the Sun, both Academy Award movies...