Word: productive
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Dates: during 1950-1959
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...made the greatest change in advertising policy. In WXHR, there is only one and a half minutes of sales talk for every hour of music. Remembering the reaction to WBMS' ads, Thornton refuses all singing commercials and high pressure selling. He also refuses ads for cheap products and mail order deals. As Thornton puts it, "It's rather incongruous to ballyhoo pocket adding machines in a a leatherette case to an audience that has just finished listening to Brahms." Many of the commercials are written by Thornton himself, and they all stress product quality and prestige. WXHR has also changed...
September Affair (Paramount), a slick product for a ready market, is just what a cynic might arrive at if he tried to imagine how Hollywood would have made Britain's 1946 Brief Encounter. Like the British picture, September Affair tells a wistfully ro mantic story of a couple thrown together into what readers of women's-magazine fiction know as a love that can never...
...During the week, 2,723 commercial advertisements took up 55 hours (10%) of program time. Not counted by the viewers: slogans and product names sometimes displayed on signs throughout the entire show. On weekdays, commercials averaged up to 146 seconds, took up as much as 32.7% of the day's telecast...
...Blue Lamp (Ealing Studios; Eagle Lion Classics), a touted import, is a bland, semi-documentary melodrama in praise of the London police. The picture's excitement runs thin compared with the better Hollywood cops & robbers product, and its humor is as heavy as plum pudding, but U.S. moviegoers may be diverted by its foreign flavor...
Fling and consequences form the action of The Pencil of God, an engrossing novel about the damage wrought by African voodoo on middle-class Haitians. Product of a miniature literary renaissance in Haiti, The Pencil of God gleams with quaint freshness, a strange blend of Haitian folklore and Western sophistication. To many U.S. readers the world of Diogène Cyprien may, in fact, seem almost outlandish: here the symbols of voodoo and Roman Catholicism merge in half-enlightened minds, men are possessed by implacable spirits they cannot control, and the day-to-day world is seen as an acting...