Word: productive
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Dates: during 1950-1959
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Coca-Cola is not what the non-American thinks of asa typical U.S. business, like steel or automobiles. It is not a product of the vast natural resources of the land, but of the American genius for business organization. It rests on such intangibles as market analysis, sales training, advertising and financial decentralization. Increasingly, through the past three decades, U.S. business progress has been a matter of such intangibles. It was time the world caught up with that fact, which Coca-Cola was demonstrating in an edifice of international business, built on a little water, sugar and flavoring...
...Coca-Cola manages to keep this loose and sprawling confederation of more or less independent industries producing the same product, with more or less the same advertising and the same sales methods, is one of U.S. industry's miracles of organization...
...most Coke skits, carefully rehearsed, revolve around simple, symbolic characters strongly reminiscent of medieval morality plays. Typical was a dramatic production put on at a recent meeting of 55 Egyptian and other Near Eastern bottlers in Cairo. Protagonist was Barsoum, a Coca-Cola Dealer with a fine Egyptian mustache and an uncertain faith in the product; for possession of his soul contended, like angel and devil, the Good Coca-Cola Salesman and a salesman of a competing soft drink, obviously representing the Forces of Evil. Another character was the Confused Coca-Cola Salesman, neither good nor bad but caught...
...tutorial system as we know it today is partially a product of a group of undergraduates who in 1931 were interested in improving Harvard education...
...moved into the president's chair only 19 months ago, when Richard Deupree became board chairman. Just out of Harvard in 1925, McElroy started at the bottom in P. & G.'s advertising department, plugged Camay toilet soap door-to-door, later directed ad campaigns for such products as Dreft, Drene, and Duz, which he made bestsellers. As president, he still likes the person-to-person approach, will talk soap to his wife's bridge party guests, or to anybody he meets at any time to learn what customers are thinking. Says he: "It's the housewife...