Word: productive
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Dates: during 1950-1959
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...counter. Though virtually all automobile sales fell in 1956, high-rated Ed Sullivan's sponsor Mercury suffered a bigger decline than most. (Adman's rebuttal: Who knows how badly sales might have fared without Sullivan?) Arthur Godfrey argues that sponsors ought to judge shows by how the product is moving. But, say admen, most products are affected by too many variables for TV to get the credit...
...great national agency, with accounts such as Life Savers, J. W. Dant, and Phillips Petroleum. Now there was no stopping Listerine. Lambert developed a formula for Listerine tooth paste, turning out a batch himself with a hand press. "Early I reasoned that a new appeal for the same product would be like plowing virgin territory. We started advertising Listerine for sore throat and for dandruff. Then we used the appeal of after shaving...
...Dear Men: Send me samples of New Jersey's most famous products.-Love and Kisses, Mike. P.S. My father says mosquitoes are New Jersey's most famous product...
Somehow this seemed a perfectly natural background for Peter Szanto. Short, powerfully built, with a freckled face and a mop of disarrayed red hair, Peter was a product of Budapest's war-battered slums. He was one of those people, men, women, even children, who came up from nowhere to carry on the freedom fight after many like Janos Feher had died, and some like Ferenc Kocsis had left...
...fixed percentage of the cost of its plant each year, e.g., 4% annually for 25 years, until eventually it recovers the full original cost. An obvious flaw in the system is that it makes no allowance for the speeded-up obsolescence caused by the billions going into new product research. As President William G. Laffer of Cleveland's Clevite Corp. says: "In electronics, for example, where there is a fast-changing technology, equipment is frequently outdated as soon as it is designed," and every industry, from aviation to petrochemicals, is learning that five years is frequently the maximum instead...