Word: productive
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Dates: during 1950-1959
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...indiscriminate use of such words as "safe," "without risk" and "harmless." Broad casters also often resort to pseudo-pharmaceutical names or impressive "scientific" terms that the average viewer may not understand ("If you're tired from lack of thiamin and riboflavin . . ."). Others relate doctors and celebrities to a product by innuendo...
Probably the bitterest battle is being fought between Carter's Little Liver Pills and the FTC. Since IQ43 the commission has been after Carter's on grounds that the product is nothing more than an ordinary laxative, with "no therapeutic effect" on the liver. The case has been endlessly dragged through the courts is still unsettled. Last week FTC again demanded that Carter Products, Inc. drop the word "liver" from the brand name. Sample Carter commercial: "Five New York doctors now have proved you can break the laxative habit . . . Carter's Little Liver Pills improve the flow...
...Douglas Campbell, eleventh Duke of Argyll, 53, head of the Clan Campbell, Keeper of the Great Seal of Scotland, and of four assorted castles, burgeoned in U.S. magazine advertisements featuring his noble face, coat of arms and forceful autograph. The product: nothing less than Argyll socks for men, "authenticated" by the duke for the Burlington Hosiery Co. Asked about his remuneration for the plug, Argyll admitted: "I haven't the slightest idea at the moment. It depends on how many socks they sell, I suppose. But I don't suppose I'll get anything, anyway. When...
Tariffs only encourage sliding, inefficient manufacturers to continue in uneconomic industries that require federal protection, says the study. In effect, they are subsidized by consumers. In the mass-production industries, where U.S. wages are far above world scales, Bidwell found that the U.S. worker usually so outproduces low-paid foreign workers that most tariffs and other import restrictions can be safely eliminated. Even in handwork industries, where the cost of labor makes up a large share of the product cost, he concluded that the tariff does little more than bail out the marginal producer...
...china-tableware industry, Bidwell noted, labor is 60% of the wholesale price of the final product. Long protected by a high tariff, this industry never got even a 5% toehold in the domestic market until World War II blocked imports. Now it demands continuing protection to keep output at wartime levels...