Word: productive
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Dates: during 1980-1989
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Falwell sees Reagan as both a cause and an effect of the conservative moral movement. "The country is moving politically to the right, and Ronald Reagan is a product of that phenomenon. He has been produced by it and has contributed to it." Reagan marches to his own drummer, but he also manages to be in step with the parade. "The trick," says Deputy White House Chief of Staff Dennis Thomas, "is to be far enough ahead to be a leader, but not so far that you're out of touch...
...business continues to grow every year, and bookstores continue to dedicate more space to books on cassette." Another successful producer, Listen for Pleasure, also refuses to heed the Cassandras. "At first no one understood what we were selling," says Vice President Eileen Rundell. "They thought it was a product for the blind. But now we project earnings of from $10 million to $12 million this year, more than 17 times the first-year volume...
...product that money can't buy, Upjohn's minoxidil lotion is getting a ! lot of attention. Doonesbury has taken acid note of it, as has the Cathy comic strip, while ABC's Nightline has given it more serious treatment. To millions of men, it may, in fact, be a more promising potion than the elixir of love. Reason: minoxidil, which is otherwise used to treat high blood pressure, apparently can regrow hair on balding heads. When a Washington hospital announced three years ago that it was seeking gleaming pates on which to test the hair restorer, 10,000 eager volunteers...
...attention has the Kalamazoo, Mich., pharmaceutical giant chortling happily. But before the product, which the company has named Regaine Topical Solution, can go on the market, it must clear a formidable hurdle: the Food and Drug Administration...
...training to provide software advice. Living Videotext in Mountain View, Calif., figures that the net cost of talking to a single user is between $30 and $40 an hour. "If I talk to them twice," says President David Winer, "I'm starting to pay them to use my product...