Word: productive
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Dates: during 1980-1989
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...move is designed to head off Pepsi's increasing success with its viscous, sticky-sweet product. While the market-share figures don't indicate an imminent end for Coke, the trend in the last five years has been toward Pepsi...
Those same pieces of paper may even give them the right to revise the Coke formula and control product marketing, but Coke can no longer be considered the specific property of any corporate entity...
...lesson in patience Coke could learn. But rather than sit back and count on what may be the greatest product in manufacturing history. Coca-Cola's pouring sugar into America's soft drink...
...born, Yale-educated chemical engineer who began working for the company in Havana in 1954. Since he took over as chairman in 1980, he has shaken up a firm that had become known for a stodgy, conservative style. In the 95 years before Goizueta took over, the basic Coke product had remained unchanged. In 1982 he ended a corporate debate that had been going on for years by introducing diet Coke. Old-timers had said that the company would be devaluing the name of its main product and cannibalizing its own sales by bringing out another Coke product...
...fact, the Soviet economy is in worse shape than the plan indicates. In the first three months of 1985, it grew at an annual rate of less than 2%; the plan now calls for 3.9%. Gorbachev demanded improvements in technology, management and product quality. Said he: "It is important that the Soviet people feel immediately that things are changing for the better...