Word: productive
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Dates: during 1980-1989
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...about twice the cost of competing models. Apple hopes the business community will take more of a shine to the Macintosh. At the company's annual meeting last week, Chairman Steven Jobs and President John Sculley formally announced a campaign to sell corporate America on a new product line called the Macintosh Office. The core is AppleTalk, a system that will allow businesses to link as many as 32 Macintosh computers into an office network. Previously the Mac was basically a stand-alone machine. AppleTalk will cost just $50 per hookup, while connections in other computer networks can cost...
...tobacco industry's first designer brand will be tested in Atlanta, Memphis, Oklahoma City and Seattle. If consumers respond warmly, the company could roll out the new product nationwide. Reynolds hopes it can win female smokers away from both Virginia Slims and Philip Morris' Benson and Hedges, the first brand to be marketed as a prestige cigarette...
They are the entrepreneurs, and their current success can be threatening to established corporations. At a time of rapid technological change, young, fleet-footed firms with a new product or a new way of selling can quickly take over markets. Some of the most important breakthroughs in recent years in such fields as semiconductors and bioengineering have been made by smaller companies. At the same time, large firms risk losing prized employees who have caught the entrepreneurial fever. In 1975 Stephen Wozniak, then a 25-year-old designer at Hewlett-Packard, went to his boss with the idea...
...adhesive might stick lightly to something and would come off easily. Since 3M allows employees to spend 15% of their office time on independent projects, he began working on the idea. Fry made samples and then distributed the small yellow pads to company secretaries. They were delighted with the product. 3M eventually began selling it under the name Post-it. Sales last year: more than $100 million...
Among the most serious problems facing the American farmer is the strength of the dollar, which is making American agricultural products too expensive in world markets. U.S. farm exports last year were off 13%, to $38 billion, compared with a record $43.8 billion in 1981. Cargill, one of the world's largest grain traders, has shown in recent weeks how topsy-turvy world agricultural trade has become. The company briefly considered buying Argentine wheat at $113 a ton and selling it to U.S. flour mills. Even with about $19- per-ton freight charges and $8-a-ton duty, the Argentine...