Word: productive
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Dates: during 1980-1989
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...more insidious suggestion. These ads are not designed for just any consumer, they're for the wealthy, the status-conscious, the elite. Literature and art can now do for high-priced luxury items what alligators and polo ponies did for those once-cheap cotton sport shirts--they imbue the product with an unmistakeable mark of prestige...
...such famed "classic" authors provides the product with the kind of elan and credibilty no living writer ever could. And while dead authors are not around to endorse merchandise (Can you picture this: "Hi! My name is Herman Melville, and I never go out on whaling expeditions without bringing my American Express Gold Card...) a quote or a reference easily and elegantly invokes their mystique...
...Once they do opening night, the cast thinks that they can take the easy road," Paulus says. "If you allow yourself to change things, you can make your product even better...
WHERE did the activists lose their way? Part of the blame has to lie with the alumni who campaigned to place their insurgents on the Board of Overseers. While the product of a sincere desire to have a say in decision-making, the alumni movement has also drawn students to the governance red herring. Divestment activists who once built shanties now stuff envelopes urging alumni to vote for Peter Wood for Overseer. In the sixties, radical college students learned to distrust their elders. Now their alumni elders have become their role models...
Popular wisdom holds that virtuosity on any instrument is a hard-won proposition, the product of years of painstaking study and practice. Despite the evidence of such performers as the pathbreaking American Maud Powell around the turn of the century or the brilliant Vienna-born Erica Morini, now 84 and in retirement, it also holds that the violin is properly a male preserve. But with age comes maturity, not mastery, and instruments are no respecters of gender. Although still young, today's crop of women violinists can already be judged on accomplishment rather than promise...