Word: productive
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Dates: during 1980-1989
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...boys on Media Avenue -- not just in the news, and not just in broadcasting -- who believe that ideas are digestible only in 15-second sound bites, that manners and life-styles are matters of life and death, that pictures tell stories better than words, that personalities sell the product known as infotainment. And if facts give way to factoids, if this month's celebrity gets confused with last month's, hey, that's show biz. Covering the toddler-trapped-in-a-well story this October, an NBC reporter clucked sympathetically about poor "little Jessica Hahn...
...bright, but he's smart -- smart enough to use his looks and his nice, helpful, attractive attitude to get intelligent people to push him toward stardom, so that they connive in the erosion of their ideals. He is the ultimate salesman and, Brooks suggests, the ultimate news product...
...time between the introduction of a new product or service and its acceptance as a mainstream must-have has grown remarkably short. Case in point: some 45 million U.S. households, or 50% of the total, now own videocassette recorders. Says Lillian Mohr, director of the Center for Economic Education at Florida State University: "Young people have redefined the 'necessities.' I hear them talking about how they 'need' a VCR or to go somewhere on vacation...
...advertised on television and in full-page newspaper ads. Johnny Carson can make jokes about them and get laughs in Middle America. AIDS hysteria has been a Trojan Horse, if you will, through which the marketing gurus of the prophylactic industry have boosted public acceptance and sales of their product...
...want a slick, packaged product, I'm not your candidate," Simon stressed in the first Democratic debate in Houston on July 1. "If you want someone who levels with you and whom you can trust, I'm your candidate." Simon claims he's the candidate of integrity and courage, the one who refuses to tailor his positions to the prevailing political wind...