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...Terry Semel had downplayed the system's repeated postponements, calling Panama an undertaking as big as any product launch ever. But there was a price to pay for the delay. "A lot of people [at Yahoo!] feel abused by the outside world and its perception of the company," says Ellen Siminoff, one of Yahoo!'s founding executives, who heads search-advertising agency Efficient Frontier. "They have missed a few quarters this year, they have lowered expectations, they were late in delivering Panama, and so they're in the penalty box with Wall Street...

Author: /time Magazine | Title: How Yahoo! Aims To Reboot | 2/2/2007 | See Source »

Significantly, Semel (who declined TIME's request for an interview) is getting Yahoo! to decide what it wants to be when it grows up. "There's always been some ambiguity about whether it's a tech company or a media company," says Stewart Butterfield, Yahoo!'s director of product management and co-founder of the photo site Flickr, which Yahoo! acquired in March 2005. "But there's been a shift in the internal messaging. I never hear execs refer to Yahoo! as a media company. A year and a half ago, there wasn't a satisfying articulation of what...

Author: /time Magazine | Title: How Yahoo! Aims To Reboot | 2/2/2007 | See Source »

...only one eager to educate her taste buds. "Consumers have developed very sophisticated palates either through travel or exposure," says David Kendall, principal of the Seattle brand consultancy Kendall Ross, which works with a number of wineries. "They are also more curious about the product, the producers, where it came from and how it was made." Fortunately, getting to the top of the class has never been more enjoyable...

Author: /time Magazine | Title: Thirsting for Knowledge | 2/1/2007 | See Source »

...came away from Pinker's article doubting whether we have a soul. If consciousness is just a by-product of electrochemical reactions inside our brain, then where is our soul? Is our soul a separate entity from this collection of tissue and neurons that keeps our body running? Or when our brain dies, are we snuffed out like a candle, and that is the end? The more science discovers about the brain, the more I'm convinced that after our brain dies, we die with...

Author: /time Magazine | Title: Letters: Feb. 12, 2007 | 2/1/2007 | See Source »

...Steve Jobs designed the iPhone [Jan. 22]. I think he snapped his fingers and told his engineers to do it. And the iPhone sure isn't revolutionary. It is not an innovation in technology, just in packaging. How can a company make more money? Combine more things into one product and charge more. And accessorize, accessorize, accessorize. If I bought all the stuff that Apple makes for the iPod, I would be broke. I guess Jobs is a genius--a marketing genius...

Author: /time Magazine | Title: Letters: Feb. 12, 2007 | 2/1/2007 | See Source »

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