Word: productively
(lookup in dictionary)
(lookup stats)
Dates: during 1970-1979
Sort By: most recent first
(reverse)
...there anywhere to turn? In a separate essay, Historian Donald Fleming of Harvard reports on the intellectual war between those who see man as chiefly a product of his environment and those who credit heredity. If, as Fleming maintains, those who credit heredity are growing in influence, that raises some troublesome questions. If the wonderful hope that we can change man by changing his surroundings is fading, what is left but genetic engineering to accomplish what even Adler admits education has not been able to bring about-a thoroughly improved human being...
Quickly, the National Gay Task Force, which paid some of the litigation costs, criticized the decision as a product of "homophobia." The ruling might also have application to large numbers of heterosexuals. The Virginia statute, like most sodomy laws, specifically prohibits not homosexuality but anal intercourse, fellatio and cunnilingus no matter the sex of those engaged in such acts. Various sex surveys report that perhaps 80% of all U.S. adults have engaged in at least one of those...
...which produced the memorable "Lemon" ads for Volkswagen and the "We try harder" slogan for Avis, now stresses its media-buying and consumer-research capabilities, as well as creativity, to clients. Says President William Bernbach: "Our job is to kill the cleverness that makes us shine instead of the product...
...same time, new agencies like the seven-year-old Scali, McCabe, Sloves are zooming to the forefront with a tough-minded style that stresses product features. The agency and its principals-Ed McCabe and Marvin Sloves-pitch for Volvo and have brought the brand name to the poultry business with fabulously successful ads for Perdue chickens. They feature a squeaky-voiced Frank Perdue telling consumers with mock solemnity that it "takes a tough man to make a tender chicken" and insisting that his birds are more pampered than the people who eat them...
...approach is changing largely because agencies are faced by increasingly demanding corporate clients who find the consumer more inscrutable -and skeptical-than ever. They tend to press for the safe old selling ways of the '50s, when the focus was squarely on the product, often to the exclusion of humor, mood or elegance. The clients also insist on more research. Says Jerry Della Femina, head of Delia Femina Travisano & Partners, who is currently working up ads for Emery Air Freight, a forwarder: "Everything is tested, usually in small cities instead of big markets to hold down marketing expenditures...