Word: productively
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Dates: during 1970-1979
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After a two-year struggle--during which the Government Department voted to tenure Doris Kearns Goodwin on the basis of her manuscript and then split its vote when the final product, the bestselling "Lyndon Johnson and the American Dream" appeared--the Harvard Governing Boards resolved the issue temporarily by appointing her to the highly unusual position of professor of Government without tenure...
...FOOTBALL STAR. The star halfback this year for the University of Michigan Wolverines, Rob Lytle, 22, did not need to look far for a job. He had offers from alumni who wanted him as a sales representative-"someone with a name to sell their product," he says-but he chose instead to join the Denver Broncos professional football team. Lytle, who just married his high school sweetheart last Friday, reports to camp this week in Fort Collins, Colo., to train as a running back. An education major who took lots of business courses on the side, Lytle is looking beyond...
Beyond sheer diligence and hard work, there is a particular American tradition of salesmanship. The genre lives on among those hyperkinetic promoters who have latched or lucked onto a product of no special utility or promise and hustled the hell...
...year, only some 5% of it from golfing. McCormack can even make financial champions out of novices -like Laura Baugh, a photogenic amateur golfer whom he sent off to Japan at age 17; that year she won no matches but earned nearly $100,000 from endorsements, product tie-ins and television appearances. Still, he is not a man of infinite patience and readily shucks clients who are uncooperative or past their prime. A former college golfer turned lawyer and the father of three, McCormack, almost singlehanded, persuaded the networks to televise professional tennis by lining up sponsors himself...
...reimbursing a star, whether of stage, screen or playing field, the entertainment industry is not really paying an employee so much as making a capital appropriation. It is not by chance that in show biz a popular figure is called a hot "property." The star actually is the product to be sold. That the price of such properties has soared is not surprising in a personality-craving society in which the big stars fulfill a public symbolic role once reserved to royalty. The cost of offering the star to the public can be fairly compared only with sums spent...