Word: productiveness
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...Fortunately, my irrational dislike of change has a scientific explanation. People generally prefer things they have seen before, which is something psychologists call the “mere exposure effect.” The frequency of contact consumers have with a product also plays a role. If Delta Air Lines announces a new design for its signs and logos, it’s not a huge deal because people only fly infrequently. On the other hand, when customers use a product every day, the effects of a redesign can be jarring...
...airing, and the company plans to unveil new commercials within the next week. Put them on hold, says Subler, the brand expert. "There's no need for mixed messages right now," she says. Her logic: Let things cool down for a few weeks. Introducing TV commercials for a new product may only serve to recall the incident. And people may wonder why the company isn't addressing the negative news head-on: Why is Domino's pushing a new product on us when we still feel traumatized by those two moronic employees...
...draft to improve the quality of the prose. Before it can be printed, the manuscript must also be reviewed anonymously by two other experts in the field. Then the book, vetted and designed, can finally be sent out to the outside companies that compose and print the final product. Over the course of the process, Knoll says, “We shape, curate, and disseminate information.”new face of booksWhile this review process has made the Press’ name, staff members are always looking for new ways to make their books more relevant to the modern...
...precious about writing.” Over the next three years he would juggle his careers as educator and father, while completing his first major published work.Harding’s debut novel, “Tinkers,” published this past January, was the product of various scraps of writing—from a 4x6 notebook to Post-It notes and scratch paper. Harding refers to this haphazard production strategy as “guerrilla writing.”“I learned to drop right into the mental space,” he says...
...argument is symptomatic of the all-too-popular American mindset to not think about internationally interconnected problems thoroughly. Legalization in the U.S., Canada, or more European countries will exacerbate the violence if the same drugs are not legalized in Mexico. Demand would boom, and the competition to supply the product would intensify. Cartels would fight the government and each other even more to control precious supply lanes through borders...