Word: productiveness
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When an Ohio five-year-old was found to have committed arson last week, his mother blamed Beavis and Butt-head, not the first product of pop culture to be accused of inspiring specific acts of violence...
...video gamer, chances are that you think you have heard about a snappy little gadget called the Weemote. But as the start-up that makes the product is learning the hard way, it's probably just a case of mistaken identity...
...actually use the term Wiimote in its marketing, but then, it doesn't have to. The Internet takes care of that. Online retailers, from Amazon.com to used-video-game vendors operating out of their houses, advertise the "Wiimote" on their sites, openly or via more obscure means like customer product tags and posted comments. As a result, says Fobis president John Stephen, since the Wii was released in 2006, the Weemote trademark has been so "diluted" that the Weemote's sales, which are mostly online and total fewer than half a million to date, have fallen considerably. In fact, many...
...Weemote's visibility - and that it would be hard to finger culprits in this kind of uncharted legal territory. "This is not a classic trademark-infringement situation," says Fobis' attorney, Ken Hartmann. "But the stakes still involve the time and effort and money it took to develop a product's identity...
...Fobis first approached the Nintendo Goliath in hopes of working out a business solution, one that would give the Redmond, Wash., corporation control of the Weemote trademark - which would seem to make sense, since Nintendo has applied to trademark the Wiimote name in Europe - while helping Fobis rebrand its product. Corporate titans like Microsoft have resolved past trademark problems in similar fashion. Nintendo has so far balked at any such deal. In an email statement, Nintendo spokesperson Charlie Scibetta told TIME, "Because Nintendo does not use and does not plan to use the Weemote trademark, we declined Fobis' offer...