Word: productivity
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Dates: during 1940-1949
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...liver extract. The discovery is important. For the first time, a laboratory has produced from commonly occurring bacteria a substance with anemia-treating properties, and pernicious anemia patients are freed from the ups & downs of the meat market. Liver extract, obtained from cow livers, varies in quality. The new product will eventually be mass-produced and comparatively cheap. The animal protein factor has proved that it clears up the blood damage in pernicious anemia. Still to be answered: does it repair the nerve damage that is frequently part of the disease...
Maxwell House has resorted to a human stooge who tries, unsuccessfully, to balance six bags (the product's publicized blends) on his palm. When he fails, he is handed a can of Maxwell House with the triumphant assurance that all the blends are perfectly balanced...
...eeriest features of television commercials is the disembodied hands whose busy work is described by disembodied voices. These ghostly hands are likely to snap. Ronson lighters on & off, or to whip up a foamy lather of Ivory Snow. Some advertisers just skip the hands and let the product operate mysteriously without visible human help...
...know what to do about it. Its prose has the glassy, elaborately monotonous decor of the language of hypnosis, beneath which the reader can sense the hysteria of someone trying to re-establish communication with the world. In what is obviously a rigorous act of will rather than the product of a freely flowing imagination, Caldwell puts his characters through his standard novelistic paces without once indicating what motivating idea or feeling can possibly be behind them. The reader, no matter how patient, can never find out. Slobbering Sadist. This Very Earth runs its weary preordained course of rape, murder...
Most editorialists, Brucker guessed, are moved by the "prophet motive." But the role "calls for more knowledge, time and energy than they possess. Most. . . are so busy that they stay in their offices, read the headlines, and say what they can about the news. No wonder the product is often dreary." Considering the pressures against them, it was also no wonder, he said, that many ducked local controversies and took refuge in faraway topics...