Word: productivity
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Dates: during 1940-1949
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There is also a strong suggestion, in this film Hamlet, that the movies have more than an enlarged medium to give to Shakespeare. A young (19) actress named Jean Simmons, who plays Ophelia, is a product of the movie studios exclusively. Yet she holds her own among some highly skilled Shakespeareans. More to the point, she gives the film a vernal freshness and a clear humanity which play like orchard breezes through all of Shakespeare's best writing, but which are rarely projected by veteran Shakespearean actors...
...patient, motherly tone, read the moviemakers a mild warning: "Every picture, whether good, bad, or stinky, is labeled 'colossal' or 'stupendous' . . . We must try to persuade those who have stopped seeing movies to form the habit again by telling the truth about our product, and rating a picture honestly, as fair, good, or perhaps great. Few are colossal, you know...
...pilgrims indeed looked for gaiety-or for that vague value, romance (of which Americans never seem to get enough at home). Some were going, as Emerson put it, "to learn what man can" -to be humbled or inspired by a culture of which their own was part and product. Some went in search of clarity in a confusing world, and some simply went for a look at their father's house...
...barometer, the stock market has proved none too accurate, notably in the last two years. Back in 1937, the market fall was far worse than the drop in production; since 1942, the market has been much lower-in comparison with the gross national product-than it was even in the dark days of 1932 (see chart). The Dow-Jones industrials, now earning even more ($20 a share) than they did in 1929, are selling for only half as much...
...advertising ... It is difficult, at times, to tell . . . whether a book is about land-development or bust-development, about seafaring or suckling ... In my opinion, book advertising trades too much upon the sensational-when it has too little of the sensational to offer. If books were food or drug products-and some of them are all too often in the latter category-book publishers would be the principal recipients of FTC cease and desist orders ... The first requisite ... is a good product . . . One of the first things the publishers ought to do is to pick better books...