Word: productivity
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...increased exposure any sport gets from ESPN, which is currently in 98 million homes. While the game has gotten better - new rules have increased scoring, and phenoms like Ovechkin and Crosby have given the game new blood - Bettman lost a mainstream audience to which he could market this improved product. So while Ovechkin-Crosby plays out in the wilderness, Bettman should wonder what might have been. (See TIME's picks for the best and worst sports executives...
...economy is necessarily nonsense. It's just an indication that consumer spending, typically a driver of economic upturns, may well be a drag this time. Personal-consumption expenditures as measured by the Commerce Department's Bureau of Economic Analysis had grown to more than 70% of gross domestic product (GDP) in recent years, well above the 1950s-1990s average of 64%. This was an artifact of the consumer and mortgage credit boom of the 2000s, and economists ranging from Morgan Stanley's Stephen Roach to White House economic czar Larry Summers had been proclaiming for several years that the percentage...
...scientists, producers, regulators and distributors who had gathered in Aracena, just down the road from Jabugo, to network and listen to scientists discussing the latest innovations in pig breeding and ham raising, no one was willing to admit concern about what the future might hold for their prized product...
...producing farms. "We've had hysteria surrounding influenzas before and nothing happened. We'll survive this one too." Even restaurant critic José Carlos Capel, who sparked the conference's biggest controversy when he lambasted the ham industry for its lack of transparency, is sure nothing will displace the product's primacy: "We had mad cow several years ago, and people stopped eating beef. Then we had those Belgian chickens with dioxin, and people stopped eating poultry for a while. But now, no one remembers either of them...
...Instead, conference participants focused on more pressing concerns, like the benefits of phytate levels in the acorns the pigs eat, or how to promote ibérico ham abroad. But more than anything, they basked in the glory of their own product. American journalist Peter Kaminsky drew comparisons between the Spanish reverence for jamón and the American love for barbeque. Appreciative murmurs ran through the auditorium when food writer José Oneto showed slides of classic dishes made with ham. And Carlos Infantes, of the European Institute for the Mediterranean Diet, got understanding laughs when, in a talk...