Word: productivity
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...company would not be appear to be perfect. This is, of course, only part of reason jobs at Apple are safe. The company has $24 billion in cash and securities and adds to that every quarter. Apple refuses to make acquisitions, preferring to create and market its own products. M&A deals often mean personnel cuts. Because Apple's success is based on creating new products, improving old ones and aggressive marketing, it will need all the people who work at the company and perhaps more. Apple is one of the few companies in the U.S. prepared to drive product...
...Google (GOOG) fired a very small number of people last year. If the company wants to control personnel costs, it can simply stop hiring. Google has been adding employees at a dizzying rate for four years. Google, like Apple, has a tremendous interest in keeping its R&D, marketing, product development, and engineering projects going forward as rivals like Microsoft (MSFT) and Yahoo! (YHOO) falter. Google has a chance to pick up market share from both companies and improve its competitive position against Microsoft in the PC application business. It can significantly improve its edge by putting money into initiatives...
...kept Amgen's sales solid while old line drug companies have been shrinking. In the fourth quarter, Amgen spent $770 million on R&D and needs to do so to both further refine and develop new drugs. The firm is not cutting back on the essentials for keeping its product mix strong simply because the economy is weak. Amgen expects to bring in $15 billion in revenue this year, about flat with 2008. Amgen has several products in trials and some show enough promise to help push new product revenue up significantly over the next two or three years. Amgen...
...massive surge in costs that comes with rising medical-care prices and the aging of the baby boomers. "If health-care costs grow at the same rate over the next four decades as they did over the past four decades, you're up to 20% of gross domestic product by 2050," he claims. Translation: left unchecked, the government won't have money to spend on anything but health care...
...policy priorities, not any significant effort to placate Republicans. Things were cut, but nothing significant was added to get it past the Senate filibuster. You can argue with Obama’s priorities, but you can’t argue that his effort at bipartisanship reshaped the final product...