Word: productivity
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...members succeed in building their own mycoplasma at their own lab benches, they also took the opportunity to rewrite its genetic score. First, they introduced a mutation that would prevent it from causing disease. Then they branded it with a series of watermarks that would distinguish it as a product of their lab. Using a code built around selected genes, they spelled out five words that Venter coyly refuses to reveal, saying only that any molecular-biology study can suss them out and promising that there are no obscenities. The next step, which could happen in a matter of months...
...They became best friends as teenagers, and when it came time to get a job, they didn't want to work for their dads. So in 1948, Richard Knerr and Arthur Melin founded Wham-O, named for the sound made by their first product, a slingshot. The pair (above, with Knerr at right) produced such iconic American toys turned fads as Silly String, the SuperBall, the hula hoop (25 million sold in four months) and the Frisbee. They created the last after they spotted an Air Force pilot flying his "Pluto Platter" on the beach and bought the rights...
...look and feel of natural products really resonates with customers," says Alex Bates, senior vice president of product development for West Elm, the home-furnishings retailer whose current catalog is filled with animal-patterned fabrics, tree-stump tables, wood-imprinted carpets and an antler-inspired lamp that has become a runaway big seller. "It's a lot of borrowing of and being inspired by natural patterns and textures," she says. "There's definitely a connection between the growing popularity and concern with environmental issues and respect for the natural world...
...Massachusetts. An awareness of his father's untarnished reputation while governor in my home state also didn't hurt. But his seesawing pegs him as a politician desperate for any and all votes. He's trying to be what most marketers learned long ago doesn't exist: a product that satisfies all the people all the time. Romney would be better off expressing his convictions and having people's respect, if not their 100% agreement. Rosemary Rokita, HARRIETTA, MICH...
...Barroso said the cost is low compared to the high price of inaction. "The longer we delay, the higher the costs of adaptation and mitigation," he said, adding that the overall price tag of the plan, at around 0.5% of E.U. gross domestic product, represented value for money over the long term. "This amounts to about three euros a week for everyone. A real commitment, but not a bad deal...