Word: productivity
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...result is a product that could completely transform the way we run. "Nike Plus is not just another product aimed at improving the cushioning of the footwear," says Matt Powell, an analyst at SportScanInfo, an athletic-footwear research firm. "It gets at improving the experience for the runner, at building a community...
...product was perfected, Nike had another puzzle: What would runners do with all that data? Stefan Olander, the company's director of digital content, joined the Nike Plus team early on to figure that out. Nike knew runners were logging results by hand. What if this product could do it for them? The result was nikeplus.com "The site puts you and your achievements at the heart of this," says Olander. About 500,000 runners from more than 160countries have signed on, and some 30million miles (48million km) have been uploaded. The site graphs distances for each...
This booming digital community has changed the way Nike thinks about innovation. To Nike, you're no longer just buying a sneaker. You're joining a global jogging club--and keeping up with fellow runners will, the company hopes, motivate you to buy more Nikes. "In the past, the product was the end point of the consumer experience," says Olander. "Now it's the starting point...
...since 2000, orthopedic surgeons, physical therapists and chiropractors across the country are dealing with the increasing fallout from yoga gone awry. Over the past three years, 13,000 Americans were treated in an emergency room or a doctor's office for yoga-related injuries, according to the Consumer Product Safety Commission...
...commissioner for consumer protection in the European Union (E.U.) criticized the U.S. organization responsible for product safety and urged the two bodies to work together to enforce higher standards, in a speech Tuesday at the Center for European Studies (CES). “In the area of the governance of product safety, the US might stand to benefit from a closer study of what has been done in Europe over the years,” commissioner Meglena Kuneva said in her talk, titled “Consumer Protection as a Challenge and Opportunity for the Transatlantic Agenda...