Word: productivity
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...think Steve Jobs designed the iPhone [Jan. 22]. I think he snapped his fingers and told his engineers to do it. And the iPhone sure isn't revolutionary. It is not an innovation in technology, just packaging. How can a company make more money? Combine more things into one product and charge more. And accessorize, accessorize, accessorize. If I bought all the stuff that Apple makes for the iPod, I would be broke. I guess Jobs is a genius-a marketing genius. Jeff Simon New Haven, Connecticut...
...Simon Jones, Vice President of product development at Plastic Logic, his company's mission comes down to this simple but startling question: "What if you could print electronics on just about anything at very low cost?" A corner office at the Cambridge, U.K., firm is filled with models of products that could be built: hospital bracelets synched to update when info is added to a medical file, musical scores that refresh so you'd never need to turn a page and a series of portable text displays. That, says Jones, is what happens when you can make circuits not from...
...these advantages are making the bikes a hot product overseas. In Japan and Europe, they're in evidence everywhere, not just as a concession to congested urban living but also a mark of eco-chic and serious style, one even featured in Vogue...
While collapsibles still make up less than 1% of the U.S. market, sales have more than tripled in the past three years, and they are moving from a cultish niche item to a legitimate product category. "The increase in popularity is almost a problem for my business," says Wasson, who sells and rides only the British-made Brompton, a hand-built brand that weighs as little as 24 lbs. and costs from $600 to $1,110, depending on the model...
...jumping in. Citizen Bike launched just over a year and a half ago, selling foldables directly from its website at citizen citizenbike.com with models starting at $179. "Our philosophy is affordability," says company president Avery Pack. Bike Friday, a folding-bike manufacturer since 1991, offers a more boutique product, with custom-made bikes beginning at $995 and averaging $1,500. The company sells not price but agility and convenience, an idea it captures with a motto that all the mini-bike makers might claim: "Performance that Packs...