Word: productivity
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Jean Corriveau, the company's founder and owner, says the product has gone beyond early adapters and "green" retailers. "Now we go head to head against mainstream brands and specialty mattresses like Tempur-Pedic and into traditional bedding stores which, three years ago, would have been unthinkable," he says. "That's where the growth is now, in mainstream stores that want something more unique." Green Sleep's best-selling Vimala mattress retails for about $5,000, including the foundation. Thirty-five retailers and spas carry Green Sleep...
...game is a little different this time. With the iPod, Jobs essentially created a whole new product category. The cell-phone turf is already held by entrenched armies of phonemakers and service providers. They may not be as hip or innovative as Apple, but they will shred one another for nickels, and there are a lot of nickels on the ground. One point of market share in the handset business is worth $1.4 billion. Motorola, having sold more than 50 million Razrs with not enough to show for it, will probably be reverse engineering the iPhone before it hits...
...there after having been fired. In that decade, Apple's stock has gone up more than 1,500%. Neither age nor success--nor cancer surgery in 2004--has significantly mellowed him, although some of the silver in his beard is creeping up into his hair. All technologists believe their products are better than other people's, or at least they say they do, but Jobs believes it a little more than most. He calls the iPhone "the most important product Apple has ever announced, with the possible exception of the Apple II and the Macintosh. It's also going...
Jobs' zeal for product development--and enforcing his personal vision--remains as relentless as ever. He keeps Apple's management structure unusually flat for a 20,000-person company, so that he can see what's happening at ground level. There is just one committee in the whole of Apple, to establish prices. I can't think of a comparable company that does no--zero--market research with its customers before launching a product. Ironically, Jobs' personal style could not be more at odds with the brand he has created. If the motto for Apple's consumers is "Think different...
Your selection reflects the reality that more than ever, people are not merely observers but participants in a world that we are creating. It's a good time to recall Albert Einstein's words: "The world we have created is a product of our thinking. It cannot be changed without changing our thinking...