Word: producto
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Dates: during 1960-1969
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...that kind of money, the mini-moviemakers command top talent. Frank Sinatra sells Budweiser beer. Sid Caesar does a comedy routine for Sperry Rand, while Jose Ferrer supplies the voice-over continuity. Edward G. Robinson poured for Maxwell House coffee. Jack Benny promotes Texaco gasoline. George Burns puffs El Producto cigars. Sometimes the process is reversible. Actress Barbara Feldon was a sexy slink of a salesgirl for Top Brass hairdressing ("Sic 'em, tiger") before she went big on legit TV as co-star of Get Smart! Pam Austin, the original Dodge girl, is now a member of the cast...
...Gulf & Western Industries, having further broadened its diversified operations (auto parts, mining, chemicals) by acquiring Paramount Pictures last year, moved into consumer products for the first time by reaching an agreement to buy out Consolidated Cigar, the nation's biggest cigar maker (Dutch Masters, El Producto, Muriel), in a $150 million stock swap. At the same time, Gulf & Western's young (40), acquisitive chairman, Charles Bluhdorn, sweetened his company's stock offer for E.W. Bliss Co., an Ohio-based tool-equipment manufacturer that, like Consolidated, had 1966 sales of about $158 million. If the Bliss deal goes...