Word: products
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...Hills star Heidi Montag has released an album, launched a clothing line, even, God help us, co-written a book. Co-star Audrina Patridge at one point received $10,000 to party at a nightclub for two hours. Reality star Kim Kardashian reportedly nets $10,000 for each product she endorses on Twitter. How much money did you make in the last 30 seconds...
...Airlines and the New York City Police Department as entities that in the mid-1990s were able to effect "rapid U-turns from the brink of doom to stellar success." (Hence Domino's Pizza's new ad campaign, the Pizza Turnaround, which highlights its efforts to make its core product taste less like cardboard.) (See TIME's education covers...
...education establishment (i.e., the teachers' unions and ed schools) likes to remind critics that children are not cogs and what works for companies may not necessarily work for schools. But the business analogy holds, says Mastery CEO Scott Gordon, if you see kids as customers and schools as the product to be reworked, perfected and sold. Mastery schools operate with obsessive attention to data. Daily and weekly figures on student performance, attendance, tardiness - these numbers are pored over by teachers who are themselves regularly monitored and evaluated. The goal is for every person in the building to be constantly improving...
...before the recession hit. A major reason was the improvement in its menu. A glowing Feb. 2 Goldman Sachs analyst's report on McDonald's is typical of Wall Street sentiments. The report says McDonald's is "stepping up investment when peers cannot" and cites the "strong new product pipeline" as a key factor...
Coudreaut's quest to improve on time-honored formulas is what led him to the Mac Wrap, a product that will be a good experiment in whether the eating habits of McDonald's customers can be nudged in new directions. Coudreaut's immediate boss, vice president of menu management Wade Thoma, had to push hard inside the Oak Brook headquarters to sell the idea that the Mac Wrap is, in Coudreaut's words, "how people are eating today - on the go, in smaller portion sizes." Smaller doesn't necessarily mean healthier, though. McDonald's is acutely aware of the criticisms...