Word: productscan
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...Club (in return for a portion of sales). And to up its distribution, Clorox got Wal-Mart Stores to carry the entire line; so do a "very high percentage" of Clorox's other retailers. Cleaning is a $3.4 billion category, says Tom Vierhile, director of research firm Datamonitor's Productscan Online. "The natural market is still a little niche," he says, "but the bigger companies perceive a high-growth area...
...eating has prompted a surge in the availability of healthier foods, which have long battled for supermarket shelf space with saltier, sweeter alternatives. Fruits and veggies are being packaged in new forms, without spoiling their nutritional value. Last year manufacturers introduced more than 400 whole-grain products, according to ProductScan research, and hundreds more are coming out this year. Some are just slightly less junkier version of sugar-loaded snacks, but others are worth trying. If you'd like to take a healthier walk down the supermarket aisles, here are five new options...
...sauce, Wish-Bone salad dressing and Lipton tea with fewer carbs. Coors has begun marketing its new low-carb Aspen Edge to compete with Michelob Ultra. "The mainstream food and beverage manufacturers have finally made low carb a priority," says Suzanna Prong Eygabroat, an analyst at market-research firm Productscan Online...
...slipping on an icy sidewalk. But a resurgence in his diet's popularity has opened up the market for a slew of small, private health-food companies, which have been introducing Atkins-friendly prepackaged foods at a rate of almost three new products a day since January, according to Productscan, a marketing-intelligence firm in Naples, N.Y. Also tasting opportunity are food-and-beverage heavyweights like Anheuser-Busch, which launched a low-carb version of Michelob beer, and boxed-chocolate maker Russell Stover, which put out a line of low-carb candies. Says Gerry Morrison, president of Carbolite Foods...
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