Word: proenza
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Dates: during 2000-2009
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...While last year was an exceptionally light season - which National Hurricane Center director Bill Proenza admitted was incorrectly forecast - the National Oceanic & Atmospheric Association (NOAA) predicts an above normal season for 2007, which ends on Nov. 30: 13 to 17 named storms. Seven to 10 will become hurricanes (three to five may be category three or higher.) There's a 75% chance one of these will make landfall...
...geometric garment. Also it was really red.MAGGIE GYLLENHAAL Usually, I unequivocally hate what Maggie Gyllenhaal wears. She falls victim to things that I would never even be tempted to try, like Heidi braids or white t-shirts without a bra. Her Oscar dress, however—a dark blue Proenza Schouler with ostrich feather trim—was both dramatic and original: something quite hard to pull off. Pregnancy—and therefore, Peter Saarsgard—have inexplicably inspired this former granola hipster to hire a competent stylist.CATE BLANCHETTPretty much every time I’ve seen a Cate...
Keeping the lines voguish has ensured a stream of recent hits for Target, perhaps even a few bull's-eyes. In stores now is an effervescent new collection by the New York City--based sophisticates behind Proenza Schouler. Designers Jack McCollough and Lazaro Hernandez conceived bustier tops, jersey dresses and tropical prints that evoke their main line in everything but price. "We want the customer to know it's authentic," says Adams, who joined Target in 1983 as an assistant buyer and was promoted to senior vice president of softlines six years ago. Authentic, relevant and fun are her buzzwords...
...allows the rotating design stars to focus on what they do best. Adams and Sprenger oversee a swat team of merchants and marketers. Volume helps keep costs down. "We have so much buying power that it drops fabric prices dramatically," says Adams, explaining why a cropped suede jacket by Proenza Schouler for Target sells for $139.99 while a jacket from its own line is likely to be 10 times as much. Or why an elegant beaded bag by Rafe has a $19.99 price tag. It's sticker shock in reverse...
...could get yourself really worked up at New York fashion week. You could marvel at the models' mile-long legs strutting out from tiny '80s-style mini skirts at Proenza Schouler. Or you could study the beautiful workmanship on a short swingy white Carolina Herrera dress with black lace inserts. Or you could sit front row at Oscar de La Renta and alternately marvel at Roger Federer seated nearby and a crisp white shift dress breezing down the runway on the model Jacquetta Wheeler...