Word: professor
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Dates: during 2000-2009
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...When you touch something, you instantly feel more of a connection to it," says Suzanne Shu, a marketing professor at UCLA's Anderson School of Management and co-author of the study. "That connection stirs up an emotional reaction - 'Yeah, I like the feel of it. This can be mine.' And that emotion can cause you to buy something you never would have bought if you hadn't touched...
...results were clear: those who touched the items reported statistically significant higher levels of perceived ownership. They were also willing to pay more to purchase the products. "If you don't want to spend more money, be careful what you touch," says Joann Peck, a marketing professor at the University of Wisconsin's business school and the study's other co-author. Peck happily describes herself as an expert in haptics, the science of touch; she has published six other papers on the subject. "Touching something gives you that little sense of control," she says, "and that alone can increase...
...more fantastical: the existence of inhalable chocolate or the implausible story behind it?It all started in the fall of 2007 when my former roommate Larissa H. Zhou ’10, the physics concentrator, and Trevor J. Martin ’10, the artist, signed up for Professor David Edwards’ class Engineering Sciences 147: “Idea Translation: Effecting Change through the Arts and Sciences.” Edwards, who made his name and fortune by inventing an inhalable tuberculosis vaccine, began teaching this course to inspire students to think outside the boundaries of academic disciplines...
...Choosing our current Energy Secretary as our Commencement speaker is a testament of how important energy and climate issues are in society today,” said Daniel P. Schrag, an environmental science and engineering professor who also heads the University’s Center for the Environment. “I think hearing his perspective on how [the nation’s] efforts are progressing will be fantastically important...
...soft-spoken member of President Barack Obama’s team graduated from the University of Rochester in 1970 before receiving a Ph.D from the University of California at Berkeley. Chu would later go on to head the Lawrence Berkeley National Laboratory and serve as a professor at Stanford and Berkeley...