Word: profit
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Dates: during 1930-1939
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Most of REA's cooperators are farmers in sparsely settled districts which the nearest private power company has put in "cold storage" until they become populous enough to be served with profit. To get an REA loan, farmers usually first organize a cooperative, convince REA field inspectors that they can afford to buy enough electricity to pay for the lines. Not grants in any sense, REA loans must under present policies be liquidated within 20 years. Interest runs at the rate the Government pays on its own long-term obligations, currently 2.77%. Both REA and Electric Home and Farm...
Within just two minutes and four seconds, Brown Bomber Louis gave all this elaborate and expensive machinery every bit of use it needed. When the books were balanced, NBC could count as maximum paper loss the profit on time charges for what might have been an additional broadcasting hour, came out with a profit on the flat rate Buick paid for the fight, the 15 minutes of time sold. Buick lost the potential advertising mentions planned at three or four round intervals, put on the air the longer opening and closing announcements. These totaled three minutes and 48 seconds...
...began buying Philip Morris stock. In 1931 they had control, got into the 10? field with a cigaret called Paul Jones. But they found themselves making little from Marlboro because a 20? cigaret has only a limited sale, making less from Paul Jones because it had too small a profit margin for big earnings despite its sales of some 2,000,000,000 in 1932. Rube eyed the 15? field dominated by Camels, Lucky Strikes, Chesterfields, Old Golds. He had already tried, with dismal failure, to crack this field with a 15-center named Unis. His second try was Philip...
...City (where Philip Morris sells one-fifth of its smokes) in imposing a 1? a package cigaret tax two months ago. Other cigaret companies could pass this on to the consumer. Philip Morris to maintain its fixed price policy must either absorb the tax or reduce its famed dealer profit margin. So far the dealer has either absorbed it or charged 16?. Philip Morris may therefore be forced to use a stunt it tried before-giving dealers one pack free with every carton they buy, thus compensating the reduced profit margin...
...packs for a quarter). Philip Morris never does and swears it never will. In some States price-maintenance laws insure this policy; in others Philip Morris relies on its good dealer relations to maintain the 15? price. This price stability assures dealers their approximate 2? per pack profit margin with Philip Morris and they tend to push it harder, give it better displays, etc. Conversely, with its prices rigid at a high level, Philip Morris has more money per cigaret to spend on tobacco and manufacture. Even so, it probably could not have gone over but for two circumstances...