Word: profit
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Dates: during 1980-1989
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...down to a bargain-basement $75,000 for late night, and every spot is already sold. ABC'S total expenditure for the Winter and Summer Games, including production costs, is $500 million, and the network expects to take in about $615 million in advertising revenues. A nice 23% profit, plus prestige and potentially high ratings during February "sweeps" month, when network affiliate ratings are measured...
...contracts. Since much of the current federal budget deals with the so-called "transfer payments," the Pentagon purchases by far the largest amount of goods and services of any government agency. Just to indicate the importance of last week's engine controversy, United Technologies received 47 percent of its profit last year from engine and spare part sales, the majority of which were to the military. Sen. Dodd estimated the cost to the taxpayer of this supplier change at $2 to $3 billion. And fighter engines constitute only a small part of the defense budget...
...face of capital list interests. The inspiration for the collective action was a simple moral repudiation of Nestle's marketing activities. The idea of compromise or negotiation did not enter the picture. By raising the conflict from dollars to morals, the coalition forced Nestle to see that profits are not everything, not even to a profit-conscious multinational...
...Could I say bluntly that I think those who for political reasons profit by that misperception about me maybe have more access to media channels than we do. It isn't true. We are safer, we are stronger, and peace is more assured today than it has been in recent years...
...Morgan, a marketing wonder but a complete outsider to both Atari and computers, at first seemed like another bizarre Warner decision. Morgan was an Easterner in a Californian's game, a traditionalist in a rootless industry, a believer in long-term growth in a market hooked on quick profit and instant gratification, a technological skeptic among scientific true believers. Morgan had run the Philip Morris tobacco-marketing division, whose products included such fast-rising brands as Virginia Slims and Merit, with an almost ostentatious lack of computers. He preferred writing meticulous longhand notes on legal pads to punching numbers...